Privacy Policy

Welcome to KEY Real Estate Group, LLC Your privacy is very important to us. The purpose of this Privacy Policy (the “Policy”) is to describe what Personal Information (as defined below) and other information KEY Real Estate Group, LLC (collectively “KEY Real Estate Group, LLC”, “us,” “our,” or “we”) may collect from you, how we may collect it, with whom we may share it, as well as the choices you have regarding our collection of information and our use and disclosure of that information to other parties.

We may collect information through our website located at www.KeyRealEstateGroup.com

Except as otherwise discussed in this Policy, this document only addresses the use and disclosure of information we collect from you through our Services. For some services, we may collect and transfer Personal Information to a service provider, or you may visit other sites or service providers through third-party links in our Services, who may collect and use your Personal Information for other purposes. We encourage you to review the privacy policies of these third-party sites before you disclose your Personal Information to others.

If you do not agree to the terms of this Policy, please do not use our Services.

Information we collect

We may collect personal and other information about you when you use our Services, as described below. “Personal Information” is information about an identifiable individual, such as their name, mailing address, email address, or phone number, whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual. We typically collect Personal Information and other data from you, and use that information as set forth in this Policy or otherwise communicated to you from time to time (subject to your consent when required by applicable laws)

When you register or sign up for our Services

You may register for our Services in order to save searches, sign up for alerts, access our real estate resources, and for other features we may add from time to time. You may be registered for our Services automatically when you contact one of our agents regarding a property or inquire about us or our Services. If you register for our Services, we collect Personal Information such as your first and last name, email, user name, password and any other Personal Information required on the registration form. If you wish, you may provide us your phone number and a zip code. We primarily use this information to provide information you have requested, manage and correspond with you about your account, send you information and newsletters related to real estate markets and/or other information we think may interest you, and for other matters described in this Policy.

Cookies, web beacons and other tracking technologies

Our Sites use cookies, which are small, commonly-used files that are transferred to your computer by us or a third party when you allow your browser to accept cookies. Similarly, we or our third party service providers/advertisers may also use “web beacons,” “pixel tags” or other tracking technologies, which are typically small pieces of code placed on a web page to monitor behavior and collect certain data regarding the actions of our guests online.

These cookies and other technologies may be used to track across time and sites. For example, these technologies can be used to analyze your online traffic patterns, to enhance your experience when using our Sites, to store information during your session, to personalize the Sites for you based on your preferences and selections, to target advertising or content to you (as described further below) and to collect information about you and your visit to our Sites for other marketing and business purposes. You can adjust your privacy preferences regarding the use of cookies and similar technologies through your browser. However, disabling cookies may impair your user experience and disable certain features of our Sites.

Data about your activities online may be collected for use in providing advertising tailored to your individual interests, either by us, our affiliates, or third parties. We may work with third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party websites and viewing of ads and of our content.

We and these third-party vendors, including Google, may use third-party technologies (such as a Facebook Custom Audience Pixel) together with our own first party technologies in order to analyze ad impressions, your use of ad services, and interactions with these ad impressions and ad services. The information collected may also include information about your visits to our Sites, include the pages you have viewed and what content you have seen. These third-party tracking technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements too many times; and (c) understand the effectiveness of the advertisements that have been delivered to you.

To learn more about cookies and similar tracking technologies, and how they can affect your privacy, visit allaboutcookies.org. To learn more about, or to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out.

IP Addresses and Click-stream Data

Our Sites and servers may collect other information from you when you access our Sites, including your IP address and the pages you visited and content you viewed while on our Sites. The Information collected cannot typically be used to identify you personally. However, if you have registered on the Sites, it may be possible for us to link certain information to information that identifies you personally. Information collected through our Sites includes information sent to us automatically by your web browser, the address of the web page you were visiting when you accessed our Sites, information about your operating system, the browser you are using, the date and time of your visit, and online traffic patterns and content accessed throughout our Sites.

How we Use Information

We use collected information to make available and to improve our high standard of reliable services. We use such information to:

• respond to inquiries or service requests and monitor such responses;

• provide information about and market our products or services or those of the KEY Real Estate Group, LLC affiliated independent real estate agents;

• resolve problems;

• manage the Services and assess usage;

• enhance or personalize your experience using our Services;

• inform you of offers or new features that we believe may be of interest to you;

• provide information or services you have requested;

• process or maintain your subscription to a newsletter or mailing list;

• facilitate various programs, promotions or contests in which you participate;

• target advertising or content, or for other advertising, promotional or marketing purposes;

• study the use and popularity of various areas of our Services and to improve our Services; and

• analyze general locations where our content is viewed (by reviewing IP addresses). We may also use such information for other purposes related to our business or that of our related entities, as well as for any other purpose described in this Policy or any other agreement you may enter with KEY Real Estate Group, LLC or otherwise as we may disclose to you or to which you consent from time to time.

How we Share Information

Generally. Personal Information we collect may be shared with a variety of parties, depending upon the purpose for and context in which that information was provided.

Further, we reserve the right to share your Personal Information with our current or future Affiliates. We may also share your Personal Information and other information with trusted third parties for marketing, advertising, or other commercial purposes, and we may occasionally share your Personal Information with trusted parties who may have information that we believe will interest you.

Anonymized Information. We may share analyses of our server logs, traffic or information relating to customer leads, including details regarding usage of our Sites and general information about our audience, with current or potential advertisers or business partners. Such disclosures typically aggregate usage data from these analyses and other information not generally considered to be Personal Information.

Site Providers. We may, without your consent, share Personal Information and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain Personal Information we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or others if such information has been reasonably de-identified.

Mergers & Acquisitions. In addition, in the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, Personal Information will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process. If such a transfer occurs, the acquiring company’s use of your Personal Information will still be subject to this Policy and the privacy choices you have made.

Legal Disclosures. Finally, we may, without your consent, access and disclose your Personal Information, any communications sent or received by you, and any other information that we may have about you as may be permitted or as we believe in good faith may be reasonably necessary to comply with any law, regulation, rule or court order; pursuant to subpoenas or other lawful requests from governmental, regulatory or administrative agencies or law enforcement authorities (including in response to law enforcement or national security requirements); to respond to any claims, or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Service, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose Personal Information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property, if we believe that your information in any way relates to that threat.

Limitation of Liability

By providing us with any Personal Information, you expressly and unconditionally release and hold harmless KEY Real Estate Group, LLC and each of their related entities, parents, service providers, licensors, and its or their respective officers, directors, employees or agents (collectively the “KEY Real Estate Group, LLC”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your Personal Information, we cannot be held be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information by those third parties.

UNDER NO CIRCUMSTANCES SHALL ANY KEY Real Estate Group, LLC PARTIES BE LIABLE FOR ANY DAMAGES (INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, PUNITIVE, SPECIAL, INCIDENTAL, CONSEQUENTIAL, LOST PROFITS OR LOST REVENUE) THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THIS SITE, EVEN IF THE KEY Real Estate Group, LLC PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

International guests

If you are accessing our Services from outside of the USA, you consent to the transfer of your information to the USA, and the processing, use, and sharing of your information in accordance with this Policy.

We may be required to disclose personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.