We may collect information through our website located at www.KeyRealEstateGroup.com
Except as otherwise discussed in this Policy, this document only addresses the use and disclosure of information we collect from you through our Services. For some services, we may collect and transfer Personal Information to a service provider, or you may visit other sites or service providers through third-party links in our Services, who may collect and use your Personal Information for other purposes. We encourage you to review the privacy policies of these third-party sites before you disclose your Personal Information to others.
If you do not agree to the terms of this Policy, please do not use our Services.
Information we collect
We may collect personal and other information about you when you use our Services, as described below. “Personal Information” is information about an identifiable individual, such as their name, mailing address, email address, or phone number, whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual. We typically collect Personal Information and other data from you, and use that information as set forth in this Policy or otherwise communicated to you from time to time (subject to your consent when required by applicable laws)
When you register or sign up for our Services
You may register for our Services in order to save searches, sign up for alerts, access our real estate resources, and for other features we may add from time to time. You may be registered for our Services automatically when you contact one of our agents regarding a property or inquire about us or our Services. If you register for our Services, we collect Personal Information such as your first and last name, email, user name, password and any other Personal Information required on the registration form. If you wish, you may provide us your phone number and a zip code. We primarily use this information to provide information you have requested, manage and correspond with you about your account, send you information and newsletters related to real estate markets and/or other information we think may interest you, and for other matters described in this Policy.
Cookies, web beacons and other tracking technologies
Data about your activities online may be collected for use in providing advertising tailored to your individual interests, either by us, our affiliates, or third parties. We may work with third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party websites and viewing of ads and of our content.
We and these third-party vendors, including Google, may use third-party technologies (such as a Facebook Custom Audience Pixel) together with our own first party technologies in order to analyze ad impressions, your use of ad services, and interactions with these ad impressions and ad services. The information collected may also include information about your visits to our Sites, include the pages you have viewed and what content you have seen. These third-party tracking technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements too many times; and (c) understand the effectiveness of the advertisements that have been delivered to you.
IP Addresses and Click-stream Data
Our Sites and servers may collect other information from you when you access our Sites, including your IP address and the pages you visited and content you viewed while on our Sites. The Information collected cannot typically be used to identify you personally. However, if you have registered on the Sites, it may be possible for us to link certain information to information that identifies you personally. Information collected through our Sites includes information sent to us automatically by your web browser, the address of the web page you were visiting when you accessed our Sites, information about your operating system, the browser you are using, the date and time of your visit, and online traffic patterns and content accessed throughout our Sites.
How we Use Information
We use collected information to make available and to improve our high standard of reliable services. We use such information to:
respond to inquiries or service requests and monitor such responses;
provide information about and market our products or services or those of the KEY Real Estate Group, LLC affiliated independent real estate agents;
manage the Services and assess usage;
enhance or personalize your experience using our Services;
inform you of offers or new features that we believe may be of interest to you;
provide information or services you have requested;
process or maintain your subscription to a newsletter or mailing list;
facilitate various programs, promotions or contests in which you participate;
target advertising or content, or for other advertising, promotional or marketing purposes;
study the use and popularity of various areas of our Services and to improve our Services; and
analyze general locations where our content is viewed (by reviewing IP addresses). We may also use such information for other purposes related to our business or that of our related entities, as well as for any other purpose described in this Policy or any other agreement you may enter with KEY Real Estate Group, LLC or otherwise as we may disclose to you or to which you consent from time to time.
How we Share Information
Generally. Personal Information we collect may be shared with a variety of parties, depending upon the purpose for and context in which that information was provided.
Further, we reserve the right to share your Personal Information with our current or future Affiliates. We may also share your Personal Information and other information with trusted third parties for marketing, advertising, or other commercial purposes, and we may occasionally share your Personal Information with trusted parties who may have information that we believe will interest you.
Anonymized Information. We may share analyses of our server logs, traffic or information relating to customer leads, including details regarding usage of our Sites and general information about our audience, with current or potential advertisers or business partners. Such disclosures typically aggregate usage data from these analyses and other information not generally considered to be Personal Information.
Site Providers. We may, without your consent, share Personal Information and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain Personal Information we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or others if such information has been reasonably de-identified.
Mergers & Acquisitions. In addition, in the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, Personal Information will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process. If such a transfer occurs, the acquiring company’s use of your Personal Information will still be subject to this Policy and the privacy choices you have made.
Legal Disclosures. Finally, we may, without your consent, access and disclose your Personal Information, any communications sent or received by you, and any other information that we may have about you as may be permitted or as we believe in good faith may be reasonably necessary to comply with any law, regulation, rule or court order; pursuant to subpoenas or other lawful requests from governmental, regulatory or administrative agencies or law enforcement authorities (including in response to law enforcement or national security requirements); to respond to any claims, or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Service, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose Personal Information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property, if we believe that your information in any way relates to that threat.
Limitation of Liability
By providing us with any Personal Information, you expressly and unconditionally release and hold harmless KEY Real Estate Group, LLC and each of their related entities, parents, service providers, licensors, and its or their respective officers, directors, employees or agents (collectively the “KEY Real Estate Group, LLC”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your Personal Information, we cannot be held be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information by those third parties.
UNDER NO CIRCUMSTANCES SHALL ANY KEY Real Estate Group, LLC PARTIES BE LIABLE FOR ANY DAMAGES (INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, PUNITIVE, SPECIAL, INCIDENTAL, CONSEQUENTIAL, LOST PROFITS OR LOST REVENUE) THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THIS SITE, EVEN IF THE KEY Real Estate Group, LLC PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
If you are accessing our Services from outside of the USA, you consent to the transfer of your information to the USA, and the processing, use, and sharing of your information in accordance with this Policy.
We may be required to disclose personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
Server log information
Country of storage: The United States.
Safeguards used: our third party hosting provider has self-certified its compliance with the GDPR.
Section: Disclosure of your information to service providers
We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:
Firstly, Showcase IDX’s cookies should be considered Essential Cookies on your website. This is an important distinction. Here’s a very easy to understand guide about how the EU is now treating cookies, from Wired.
The Showcase IDX cookies are persistent.
First Party Cookies
This can be a little confusing, but it’s by which domain drops the cookie, not that it’s from a 3rd party… so the Showcase IDX cookies are cookies placed on your device by our website domain.
List of Cookies
The main cookie set by Showcase IDX does not contain any personally identifiable information and just a token that we use to tell who is who based on the session. This lets us do a bunch of fancy stuff. It’s remarkably private. We do store some information about the user before they sign up, but that is in the browser cache of their own device and it’s accessed without going through or onto our servers. We also track analytics on our search pages through using Google Analytics. This lets us see how the IDX is being used, and we use this information to make educated fact-based decisions that improve the product. It is anonymized and we cannot see what individual sites or customer are doing. Only the aggregate of all instances of our product.
|Name of Cookie||Essential or Non-essential?||Type of cookie||First or Third party?||Session or Persistent?||Expiry Time||Purpose|
|sidx_token||Essential||Session Controller||First Party||Persistent||20 years||IDX|
|_ga & _gid||Non-Essential||Tracking||Third Party||Persistent||24 hours||Google Analytics|
These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:
First party, persistent cookies to recognize you when you use our IDX search and personalize it to you. These cookies are: sidx_token. These cookies expire after 2 years.